27 Sep Top 10 tips on how to get your art noticed
You put a lot of time and energy in creating your art and you want the whole world to take notice. This is relatively easy if you’re an established artist, but it requires a lot more effort when you’re an up and coming artist.
Here are our top 10 tips on getting your artwork noticed. It’s worthwhile spending a bit of time implementing some or all of these tips. You’ll see it makes a world of difference.
People spend a lot of time on digital devices, such as smartphones, tablets and laptops. A lot of this time is spent on social media platforms. Not only do people engage with their friends on these platforms, they also follow accounts of people and companies they’re interested in to stay up to date with the latest news.
- The best social media platforms to display, discuss and link to your art are Instagram, Pinterest, Twitter and Facebook.
- Set up a professional account, use great images of your art, post to your social media on a regular basis, and actively engage with your followers by reacting to their comments and answering any questions they may have.
2. Build your own website
It’s really hard to get noticed online and even harder to sell your artwork if you don’t have your own website. Make it easy for people to find out more about your art by showcasing your artwork on your own website. Some tips to get the most out of your website are:
- Make sure your website is optimised for all devices. People use a lot of different devices to access the internet, so you have to make sure that your website displays well on every device. One bad experience with your website can drive people away forever.
- Have a contact form on your website so people can get in touch to ask questions or post comments.
- Allow customers to pay through a few different online payment options, such as Paypal or Stripe.
3. Join a global online art platform
Another way of getting noticed is by joining a global online art platform. A great example of an online platform is ArtChain Global where you can sign up to use their platform for free at www.artchainglobal.com Their platform is built to enable emerging artists to showcase their art to the world and get discovered by thousands of art collectors. ArtChain Global is built on blockchain technology, which means that once you upload your art you have created your legacy as an artist and your art will live long after you in a virtual world. Cool eh?
The main advantages of ArtChain Global’s platform are:
- Your artwork is accessible and searchable for everyone in the world to see.
- There is full transparency around the creation and history of your artwork, such as it’s original upload, sales and ownership, historical sales etc… This will help you as the artist keep track of what’s happening with your artwork post initial sale and it will give prospective art buyers trusted background information about your art giving them added confidence to buy it.
- Royalty payments for a resale of your artwork can be automated, so you keep earning money each time one of your art works is resold on the platform.
- You get rewarded with cryptocurrency which can be exchanged for real currency for uploading your art onto the platform, or when you upload more information about your art.
4. Enter art or artist competitions
While competitions may not be everyone’s cup of tea, entering relevant art competitions can get your artwork noticed by a bigger audience. Your artwork will be on show for hundreds or even thousands of art enthusiasts to see. If you get nominated as a finalist there is even more exposure for you and your art and it can set the stage helps your career to really take off. Remember that the people that will view/judge your art as part of a competition are real lovers of art who are always on the lookout for new talent. This means that there is a greater chance of someone taking notice of your work and following you and your artistic career.
5. Tap into the Chinese art market
The global art market has historically been dominated by Europe and Northern America, but China is now the most significant player. The middle class in China has grown rapidly in recent years and their disposable income as well. This has led to an exponential increase in the number of Chinese art buyers and collectors.
One way of getting noticed by Chinese art buyers is by getting active on Weibo, which is the Chinese equivalent of Facebook and Twitter. To get set up on Weibo can be a bit tricky but when done properly can really propel your career as the Chinese population is over 1.4 billion, nearly 20% of the total world population. Please note that many Chinese people don’t pay by credit card so you may need to set up a different payment method if you want them to buy your art, such as AliPay, Tenpay and UnionPay, which together have nearly 80% market share in China or you can just direct them to ArtChain Global as they cater for all markets. Too easy.
6. Make your artwork shareable on social networks
It is best practice to make your artwork easily shareable when you have your artwork uploaded to a website. Allowing people to easily share a photo of your artwork to their own social channels, such as Facebook, Twitter and Instagram, will increase the amount of views your artwork gets. People increasingly expect websites to have ‘share on social media’ buttons and if they can’t find one, they often don’t go out of their way to share your art. Making it as easy as possible for art lovers to share your work on social media is key to getting more people to take notice of your art.
7. Write your own blog
People love reading about you and your art. Whether it’s about what made you decide to become an artist, your journey to get to where you are now, or what inspired you to create a particular work of art is information people love to devour. A blog will give people a better understanding of you and will give them more background on your works of art, something that may well bring them across the line when they’re deciding whether or not to buy your artwork. People can also share your blog on their own social media channels, which leads to even more exposure for you and your art.
8. Create a newsletter
Whether it’s a blog or a website, it’s important to stay in touch with people that are interested in you and your art. People might not think to go to your website or blog on a regular basis, or simply forget about you altogether even if they did like your art. Give people the option to subscribe to a newsletter so you have their details on file. Sending out a newsletter on a regular basis is a great way of staying in touch with the people who love your art and are interested in hearing more from you.
9. Get active in the local community
Be creative and get people in your local community to take notice of you and your artwork:
- Volunteer with local charities and create their artwork for them in return for a mention of your name on the artwork.
- Go to local markets and sell your art at a stall.
- Design a T-shirt and give them to your friends, or even better, do a competition and hand them out as prizes.
Search Engine Optimization (SEO) is the name given to activity that attempts to improve search engine rankings. There are a variety of tactics you can employ to have your website come up high in a search engine query. The most common search engine is Google and the ultimate aim is to have your website come up in the first 10 organic results when the keywords searched for are ones that relate closely to your website. Organic results are the results that come up based on the content on your website rather than through paid advertising. There are plenty of online tutorials that can help you get at least the basics of SEO right. SEO is an aspect that is often forgotten when building a website, but ignoring this crucial part may result in your website being like a house in the desert, with no one able to find it.